Apple Gets It Right in New iPad 2 Ad. We Believe It’s Not About Speeds & Specs


Just saw Apple’s new ad “We Believe” for the iPad 2. Apple gets it. Most folks don’t care about speeds or specs, megahertz or megabytes. (Well…OK, a few of us do). What matters most is the engaging blend of functionality and fun that only a device such as the iPad and apps can offer. Here’s the video.

httpvh://www.youtube.com/watch?v=tyEpaPEbjzI


About Andy Brovey

Dr. Andy Brovey, The Portable Prof, has over 30 years experience in educational technology, including teaching, administration and professional development. In 2007, Apple Inc. recognized his work and named him an Apple Distinguished Educator. Andy now runs a professional development business, working on site and online to help others make sense and make use of digital tools. He started this iPad Academy website shortly after the first iPad went on sale to help others become more comfortable and competent with the iPad, in person and online. Click Here for Video Lessons


2 thoughts on “Apple Gets It Right in New iPad 2 Ad. We Believe It’s Not About Speeds & Specs

  • Dr. Larry Anderson

    Love it!!

    So elegant….and so powerful in its elegance.

    Can’t wait to get my hands on ours. It should be here in about 3 weeks!

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