Survey Shows iPad Gaining On the Kindle as an E-Reader


A new survey from ChangeWave Research of more than 2,800 consumers shows the iPad gaining on the Kindle. The iPad has doubled its share of the e-reader market since August. The iPad has 32% of the market while the Kindle has a 47% share. Of iPad owners, 75% said they were “very satisfied” with their devices compared to 54% of Kindle owners. Among those who plan to buy an e-reader in the near future, 42% picked the iPad while 33% said they would get a Kindle. More on the survey.


About Andy Brovey

Dr. Andy Brovey, The Portable Prof, helps others make sense and make use of digital tools through his work, websites and social media. He has over 30 years experience in educational technology, including teaching, administration and professional development. In 2007, Apple Inc. recognized his work and named him an Apple Distinguished Educator. He started this iPad Academy website shortly after the first iPad went on sale to help others become more comfortable and competent with the iPad, in person and online. His latest venture is Teach About Tech, a resource marketplace for technology trainers.