iPad Is Not a Mobile Device According to Condé Nast Study


Condé Nast publishes the magazines Wired, GQ, Vanity Fair and Glamour as apps for the iPhone and iPad. Results from 100 hours of one-on-one interviews and 5,000 in-app surveys were aimed primarily at advertisers. However, one conclusion was surprising. Most users leave the iPad at home. Survey results indicate the iPad is not a mobile device.

The reasoning? Mobile devices are most often personal devices. Perhaps because the iPad is easily shared, this limits the opportunity for one person to take it from the primary use point. In this case, that’s the home.

How about you? Is your iPad personal, mobile, shared?

More on the study here.


About Andy Brovey

Dr. Andy Brovey, The Portable Prof, has over 30 years experience in educational technology, including teaching, administration and professional development. In 2007, Apple Inc. recognized his work and named him an Apple Distinguished Educator. Andy now runs a professional development business, working on site and online to help others make sense and make use of digital tools. He started this iPad Academy website shortly after the first iPad went on sale to help others become more comfortable and competent with the iPad, in person and online. Click Here for Video Lessons