Survey – iPad Owners Are Degree Holders, Early Adopters, Willing to Pay for Apps


Summary of a recent Nielsen survey of 5,000 connected device owners says this about iPad owners:

  • tablet owners own multiple connected devices
  • nearly half describe themselves as early adopters of technology
  • 25 percent have incomes of $100,000 or more
  • over half have a bachelors degree or higher
  • two-thirds have downloaded a paid application

I match all but one. Perhaps now that I own an iPad I’ll reach that income level. How about you? Are you an iPad owner? Does this survey describe you?

More on the survey from eWeek.


About Andy Brovey

Dr. Andy Brovey, The Portable Prof, helps others make sense and make use of digital tools through his work, websites and social media. He has over 30 years experience in educational technology, including teaching, administration and professional development. In 2007, Apple Inc. recognized his work and named him an Apple Distinguished Educator. He started this iPad Academy website shortly after the first iPad went on sale to help others become more comfortable and competent with the iPad, in person and online. His latest venture is Teach About Tech, a resource marketplace for technology trainers.