A new survey from ChangeWave Research of more than 2,800 consumers shows the iPad gaining on the Kindle. The iPad has doubled its share of the e-reader market since August. The iPad has 32% of the market while the Kindle has a 47% share. Of iPad owners, 75% said they were “very satisfied” with their devices compared to 54% of Kindle owners. Among those who plan to buy an e-reader in the near future, 42% picked the iPad while 33% said they would get a Kindle. More on the survey.
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Survey Shows iPad Gaining On the Kindle as an E-Reader
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Posted on 1 December 2010
Tags: survey
About the Author
Dr. Andy Brovey, The Portable Prof, has over twenty-five years experience in educational technology, including teaching, administration and professional development. In 2007, Apple Inc. recognized his work and named him an Apple Distinguished Educator. Andy now runs a professional development business, working on site and online to help others make sense and make use of digital tools. He started the iPad Academy blog shortly after the first iPad went on sale, and is the author of the self-published eBook - iPad Academy: Tips, Tricks and Clever Techniques. He also created and directs the iPad Academy Master Class, an online video training series to help others become more comfortable and competent with the iPad. Video Message from Andy
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Topics: Studies