Survey – iPad Owners Are Degree Holders, Early Adopters, Willing to Pay for Apps

Written by Andy Brovey

Topics: Studies

Summary of a recent Nielsen survey of 5,000 connected device owners says this about iPad owners:

  • tablet owners own multiple connected devices
  • nearly half describe themselves as early adopters of technology
  • 25 percent have incomes of $100,000 or more
  • over half have a bachelors degree or higher
  • two-thirds have downloaded a paid application

I match all but one. Perhaps now that I own an iPad I’ll reach that income level. How about you? Are you an iPad owner? Does this survey describe you?

More on the survey from eWeek.

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